In my last blog post, I talked a bit about the history of the annual Design Automation Conference (DAC) and mentioned that this year it would be a virtual event due to the ongoing pandemic. The show concluded about ten days ago and so we’ve now had time to assess the results. I thought that some of you who were unable to attend might be curious how it went, so I’d like to provide a quick summary.
The first thing to say is that virtual events are still novel and a bit daunting for both exhibitors and attendees. This was the first virtual show for Agnisys, so it took some adjustment to our usual preparation and promotional efforts. The good news is that we had an impressive number of visitors to our DAC virtual booth, so lots of you were able to find out about us, our products, and our customers. We also had a quiz that proved quite popular. The less-good news is that some visitors didn’t navigate to the deeper engagement options. It seemed that the concept of the virtual booth was unclear, plus many users (including our own engineers) were stymied by technical issues on the DAC site.